Step 1 — The Drop Opens
Each collection launches as a reservation window. During this window, pieces are available at the lowest possible price — the Founder's Tier. The window is time-limited and quantity-limited.
Step 2 — You Reserve
Reserving locks in your piece and your price. Nothing is produced yet — your reservation is your vote of belief. It funds the creation of what you're getting.
Step 3 — Production Begins
Once the reservation window closes, your order goes into production with our Black-owned design studio. Made-to-order. Zero waste. 3–4 weeks to fulfillment.
Step 4 — Retail (If Anything Remains)
After reserved orders ship, any remaining pieces enter the Retail Store at a higher price point. Most drops sell out entirely during the reservation window.
Why This Model Exists
Traditional fashion overproduces and discounts. We invert that. The people who believe first pay the least and receive first. No excess. No landfill. No compromise on who gets rewarded.
— J. Sivad, Founder
Join the Inner Circle
First access to future drops. Exclusive reservations. Private launches.